Friday, September 25, 2009

Sids Bikes NYC 235 34th Street


SIDS BIKES NYC
Rolling up to SIDS I am engaged by this gangly old man smoking a pipe, better known as Bernie. He is a fixture on 34th st. and is known as the Mayor. He is thoroughly charming and has been known to take money for the free air pump outside SIDS.
Located between 2nd and 3rd on the north side of the block (34th st). SIDS has 2000 sq. ft of space and uses almost every single inch to try to entice you with all they stock.
As you enter there are childrens bikes immediately to your right sized from 12" all the way to 26". They also have BMX bikes there. As you fix your gauge towards the back of the shop you begin to realize just how big and active this place is. Upfront is where all the action comes in, but the heart and sould of the place is directly in the middle.
 The mechanics bay is where the magic happens.
As I moved to the back, A fresh 2010 Globe is being built. Sids has 4 huge open mechanics bays. Marco Mora is the head mechanic and has over 2 decades of experience. He races XC and Road. Marco can do it all and it shows, the mechanics bay is always busy. Marco has quite a following and is very friendly. As for a NYC bike mechanic, its like finding gold.
 Watch your dream bike get built here. 


                           

Edgar strikes a pose as Marco stays busy working. Note the shelves of parts in the background, from Campy Record to Avid, they usually have just what you need. Just call and check @ (212)-213-8360. Anything you need in terms of cycling can be found here, and usually they have it first. They also provide all levels of bicycle fitting and provide custom options as well.




M M M M M M M M M M ...bike candy. So, what did BSR learn of SIDS 34 th st. recent visit?
 - By the way they have 2 shops in NYC(Chelsea is next in line)-. 

BSR can tell you that EARLY arrivals of  2010 Orbea Orcas with SRAM Force are there. You may not see them, so ask and you will be rewarded. The ORCA's are SEXY.
Soon to follow are Specialized's SWORKS FSR XC with SRAM'S XX drivetrain due in Mid-October. 
In the window above, we have a sweet 26" Eastern Trail Digger in black ready to roll for $484.99. Can you say awesome holiday purchase for significant other seeking a 2nd, 3rd , 4th playbike???? Only $484.99 by the way. 
 Fresh out the box...Klean Kanteens Wide bottle in Food Grade, BPA free stainless steel with loop cap. Sids has a few bikes on SALE at the moment in road and mountain. Like the lustrous green Santa Cruz pictured here. With that being said. Its an exciting time to go to SIDS in general. Yeah..sure the weather is getting a little colder and you already have your indoor trainer setup, but you'll miss all the new stuff. All the new stuff is truly remarkable this year. Who hasnt been sweating SRAMS XX? See it here when the Specialized's arrive MId - October. Orders that were placed specifically for SRAMS XX earlier have just begun to ship to SIDS now. If you have never made the trip, consider SIDS a destination store if its out of your normal route and treat yourself to a truly great part of NYC's cycling community. Things to look out for asides from amazingly stocked cases and lots of bikes, are random sale bins with tons of great items, free cycling maps, tons of MTB, BMX and ROAD dvd's. Special orders can be taken for just about anything so if your shop says no call SIDS NYC now.
  TELL EM BERNIE SENT YA!
As far as the glove selction there goes...thought I forgot huh? I'll take a pair of white n black Troy Lee full fingers, Thank YOU! And thank you Ashlei and all of SIDS staff that made me feel welcome.

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